For the launch of iPhone 15, Public wanted to create more than a standard retail presentation. The ambition was to turn one of the year’s biggest tech releases into an open, high-energy experience where technology, fashion, music and content creation could come together.
White Rhino designed and implemented the full launch experience at The Mall Athens, transforming the store into a live stage for technology, style and social content.
The Concept
Public Techwalk transformed the retail environment into a dynamic catwalk experience inspired by the colours, personality and lifestyle of the new iPhone 15.
Models moved through the space presenting the device through fashion-led styling and live interaction, creating the energy of a runway show inside the store. The result was a product launch that felt fresh, expressive and unmistakably Public.
The Experience
Hosted by Panagiotis Hatzidakis, the event brought together product storytelling, live presentations, creator and stylist interactions, hands-on product discovery and a music-driven atmosphere.
Visitors were invited to explore the new iPhone up close, interact with creators and guests, and become part of the experience themselves.
A dedicated content creation corner encouraged guests to shoot premium social content on-site using the new iPhone, turning product discovery into participation and shareable moments.
Impact
Public Techwalk transformed a tech release into a lifestyle experience. By blending technology, fashion and entertainment, the launch positioned Public as a brand that makes innovation feel social, expressive and accessible.
