Bringing the magic of open-air cinema across Greece
COSMOTE TELEKOM created a travelling summer cinema experience designed for cities across Greece without an open-air cinema of their own.
Over the course of the summer, White Rhino transformed public squares across 15 Greek cities into welcoming outdoor movie destinations.
Project Snapshot
Cities: 15 across Greece Format: Open-air Cinema Roadshow Agency Role: Concept, Production & Nationwide Implementation
The Experience
Each location was designed as a complete open-air cinema setting, featuring a large LED screen, comfortable seating areas, strong COSMOTE TELEKOM branding, welcoming promo teams, gifts, treats and interactive moments.
Every evening included two screenings: one children’s movie and one family movie. The format created a shared experience for different generations, bringing families, friends and local communities together under the summer sky.
More than a Movie Screening
An on-site contest added extra excitement, while the atmosphere turned every stop into more than a movie night. Each screening became a local event, a meeting point and a summer memory.
Impact
Warm, accessible and deeply local, the Open Air Cinema Roadshow positioned COSMOTE TELEKOM as a brand that connects people with entertainment, culture, their city and each other.
