For World Milk Day, White Rhino designed a high-visibility experiential sampling activation for Lidl Hellas, focused on freshness, simplicity and everyday enjoyment.
The activation took place simultaneously in Athens and Thessaloniki, transforming two iconic public locations into branded GALPO experience points.
Project Snapshot
Locations: Athens & Thessaloniki Brand: GALPO by Lidl Hellas Agency Role: Concept, Booth Design, Production & On-Site Coordination
The Experience
At the centre of the activation stood a bold branded booth inspired by an oversized GALPO shopping bag. Designed for strong visibility and instant recognition, the installation attracted thousands of passers-by throughout the day.
Visitors were invited to taste GALPO milk and kefir products, discover the brand through direct interaction and engage with promo teams in a friendly, approachable environment.
Brand Experience
The activation focused on simple but memorable moments of product discovery. At the same time, it highlighted values closely connected to Lidl Hellas: quality, accessibility and support for Greek production.
Impact
By combining strong urban visibility with generous sampling and a clear creative idea, White Rhino transformed a simple tasting activation into a lively city experience filled with flavour, interaction and positive everyday connection.
