In order to celebrate the new collaboration of Nespresso x Chiara Ferragni, Nespresso Hellas invited influencers and media people to an exclusive event, giving them the opportunity to meet & greet and attend a live interview with Chiara Ferragni herself in the Athenian Reviera!
We created a magical pink scenery, with a creative backdrop in front of the sunset, an arch-stage with cozy living rooms in front of it and the view of the riviera behind it and a pop-up cafe for the coffee presentation of the Chiara Ferragni recipe and extra photo-shooting sessions.
The guests enjoyed refreshing iced Nespresso & Nespresso based signature cocktails, an interview with a Q&A session between our celebrity guest and our host Mr Kimon Frangakis. At the end of the event, all guests enjoyed a delicious dinner at the Four Seasons Hotel.
All Covid-19 protocols were followed and all guests & teams went through a rapid test before entering the event venue.
Following the event, promotional activations took place to 2 Nespresso Boutiques – Glyfada & Kifisias – and to ASTIR Beach where our Pop Up Cafe was transferred for 3 days, offering Iced Nespresso and Polaroid Pictures in front of our fully branded construction.
ClientNESPRESSOServicesConcept, Strategy, Creative, Production, Construction Plan, Staffing, PlanningYear2021
