Lacta in order to stand out with its presence in Syntagma square, displayed three unique pieces of art about love. The goal of this activation was to demonstrate the different perspective of people, beyond stereotypes.
In order to achieve that, OGILVY, their advertising agency, called the worldwide known artist Insane51. With his 3D double-exposure unique technique, he combined two different pictures in one. Using a blue filter, a stereotype image of hate and loneliness showed up. When someone looked through the red filter, in the same canvas, appeared a scene of love and care.
One special construction with 3D glasses and the appropriate lighting, showed us inside the “chocolate filter” of love.
