AUDI participated at the Berlin Photo festival 2019. Their goal was to promote the new cutting-edge electric model of the brand “e-Tron”
Having in mind to stand out the model’s unique characteristics – the electric side of it as well as the environmental benefits of using “e – Tron”, they called a special artist “Insane 51”. He created a modern surface all over the car. While someone looked the artwork using a blue filter the electric side of the car appeared. When someone used the red filter, a bird appeared in order to stand out the environmental aspect of the car.
Visitors had a chance to witness the two different aspects of the new e-tron using a plexiglass installation.
