Creation of a unique experiential activation so that PITSOS could thank its customers for their long-lasting loyalty and trust!
There was a digital campaign to communicate the activation and an online platform, where customers could order one of their favorite “mommy’s” food and send it to a friend. A branded PITSOS van was moving around different areas of Athens for 2 weeks, to deliver branded lunchboxes with the chosen meals. Participants expressed their excitement to find a lunchbox with tasty food on their door, offering the promo team big smiles. What blew participants mind was that the famous cooking influencer “Mamatsitsa” was accompanying the promo team. Needless to say, SoMe buzz was explosive.
*The activation was so successful that we were asked to adapt it and repeat it in Thessaloniki as well.
